If you know the basics about your capital campaign… what you want to raise money for and how much you want to raise, you’re probably ready to write a draft of your case for support.
Your case for support is the set or ideas that literally ‘make the case’ for supporting your organization’s capital campaign.
The case describes in simple, compelling terms the difference your campaign is going to make, not just for your organization, but for the community you serve.
Framed in this external perspective, the case outlines a simple, credible plan that conveys 3 things:
Make it Short and Simple
The case is short — no more than 3 or 4 pages (less if possible). It’s a simple Word document and not a fancy brochure… at least not yet. That’ll come later.
You’ll use the simple case draft to engage board member and donors and community leaders in discussions about your plans. And believe me, you’ll probably go through lots of drafts before you’re ready to transform it into campaign brochure.
Free Checklist for your Campaign Case
To help you evaluate your case for support, we’ve developed a checklist to guide you.
Once you’ve drafted a version, you can review it against this check list and then rejig it where it falls short. Click the image below to open the PDF checklist. You can then save it for your own use.
Seek Out Feedback from Others
If you’re like most people, you’ll loose perspective quickly and it will be helpful to share the document along with this checklist with colleagues or some board members. Have them give you feedback on what’s working and what’s not.
This checklist will give them an excellent way to offer constructive and focused feedback. Such feedback can greatly improve your chances of success with your capital campaign.