Do you know the difference between a major gift program and a capital campaign?
It’s quite simple really.
Major Gifts vs. Capital Campaigns
Major Gift Program
You build strong relationships with donors who have the ability to give major gifts and you ask them again and again to support your cause. You stay in touch with them through this year and next year and the year after.
Those major donors become like family to your organization. You share excitement and challenges. You love them and you struggle with them. But you count on them. And though you may not know it, they count on you — to be part of their lives and to help them do good in the world.
Meanwhile, capital campaigns catapult an organization from one level of fulfilling its mission to the next, higher level.
Sometimes the leap forward is huge as with a new building project or even a new campus. Other times, the leap is more incremental, funding renovations or new program start up or equipment.
But big leap or small, capital campaigns fund a gap that will enable your organization to do more good in the world.
The key difference?
Major gifts fundraising is year after year after year. They cover operations and small, special projects.
Capital campaigns take place only every few years and pay for big, bold visions.
How do Major Gifts and Capital Campaigns Synergize?
Capital campaigns primarily rely on the generosity and commitment of your current donors who have been engaged through your major gift program. Though the excitement and buzz and effort of a campaign invariably brings in some new donors as well.
Think of your major gift program as a steady drum beat that pumps a stream of fuel to your operations.
Then, imagine a geyser. A buildup of energy and potential that occasionally erupts and changes the landscape. That’s your capital campaign.
Great major gift fundraising and amazing capital campaigns are hand-in-hand partners. The better you get at major gift fundraising and the stronger your relationships with major donors, the more astonishing will be the potential of your capital campaign.
If a capital campaign is in your future, now’s the time to ramp up your major gift fundraising.
Learn Major Gift Fundraising from the Very Best
Two of our very good friends have developed online resources that’ll help you become a crackerjack major gift fundraiser.
An accredited online course for Major Gift Fundraising
Amy Eisenstein writes an excellent blog for small development shops. Once each week she she posts pieces that often include videos with some of the great people in the field. She’s interesting and practical and encouraging.
But there’s more!
Amy has created a powerful online course, Mastering Major Gifts, that will guide you step-by-step as you create or strengthen your major gifts program.
If you’re tired of slogging through the day with maximum stress and only modest success and ready to ramp up your future, then sign up for Amy’s course. It’ll be worth your investment.
One of the best Major Gifts blogs in the field
Our friends Jeff Schreifels and Richard Perry write the Passionate Giving Blog. In my opinion, this is one of the very best blogs on major gift fundraising.
These smart and gifted writers share their wisdom three times a week.
They combine their deep knowledge of major gift fundraising with insights into psychology and human nature—the essential ingredient of all great fundraising.Major Gifts and Capital Campaigns, What's the Difference? Click To Tweet
What are your go-to on-line fundraising resources? Share your favorites in the comments section below.