If you’re not careful, your capital campaign can fuel existing resentment about fundraising in your organization.
It’s quite common that when the Development Director or Executive Director go popping off to meetings with rich people across town, the program staff wonders what they are doing.
The often unspoken undercurrent is something like this…
Wow, they have all the fun. We’re struggling to make these programs work and off they go for lunches or meeting with the big wigs.
Program and operations staff members are often left out in the cold when it comes to fundraising. They don’t understand fully how development helps them. They see it as an imposition rather than an opportunity to have donors come visit their programs. And have no sense that fundraising is also a part of their jobs.
And then, when a capital campaign requires full commitment and participation from everyone, lingering resentment erupts.
One Winning Team
Recently, I invited two remarkable women from Asphalt Green, New York City’s premiere nonprofit sports and fitness organization to share the story of how they solved this problem by creating “One Winning Team.”
Carol Tweedy was Executive Director of Asphalt Green for 20 years. Carol and her Development Director, Cynthia Trevor, worked together to break down silos, establish transparency, and create teamwork and collaboration across the organization.
In the 35-minute video below (well worth spending the time to watch), they explain the concept of “One Winning Team.” They explain what they did, how they did it and their remarkable results.
Building Your Winning Team
Get the Free Checklist
Download this useful Winning Team Checklist to see what your organization might do to achieve “One Winning Team.”
For more on building a winning team, give this post a quick read:
What else can you do to build a winning team for your campaign? Share your ideas in the comments.