How much do you know about your top twenty donor prospects? Those are the people on your list who could give you the largest gifts.
Who Are Your Top Prospects?
Let’s start with first things first. Do you know who your top prospects are?
If you are pretty confident that you can make a list of them, then ask yourself… how much do you know about them?
- Are they interested in what you do?
- Do they have a history of giving to projects like yours?
- What are their thoughts and opinions about topics related to your cause?
- Do they have particular areas of expertise?
- How do they like to give money away?
- Where do you fit in their giving priorities and why?
- Are they looking for something to do or are the full up with projects?
- Do they like to play leadership roles or would they rather follow?
- Are they shy about their giving or do they want to be lauded?
- Do they have children? When are their birthdays? Do they like wine? Flowers? Chocolate?
Get Curious About Your Donors
To be successful in this capital campaign business, you should get curious… very curious… about your largest prospective donors.
The more you know about them, the more you will be able to understand whether and how they will want to support your organization. And that’s far more important than simply knowing what your organization needs.
You’ll find that the more interested you are in your donors — the more you want to know about them — the more fun and exciting and non-icky your fundraising will be.
Get to Know Your Donors: A 3- Part Series
Here are three posts that will give you ways to get started learning more about your most important donors.
Start with this post to give you a broad perspective about this topic. It’ll give you four approaches, from specific to broad, of things you should be doing to learn about your donors.
In this post, Gail tells you exactly how to set up and make individual learning visits to your top prospects. This strategy is one of the most important things you can be doing as you plan for a capital campaign.
And finally, in this post, you’ll learn how to ask good questions. Asking good questions really is a skill. Some people are naturally good at it, but anyone can learn how to do it well. And once you are good at it, your world will open up and so will your donors!
When you get to know your donors and ask them to do the things they WANT to do, you’ll start having a blast and so will they!How much do you know about your top twenty donor prospects? A Round Up of Strategies: Click To Tweet
Image Copyright: wavebreakmediamicro / 123RF Stock Photo