Is your organization putting together a capital campaign — now or in the future?
Then you might be interested in this video I recently made with Amy Eisenstein. I outlined the steps you’ll need to take to meet your capital campaign fundraising goals.
Amy and I got together this past spring at the AFP Conference in Baltimore, and we talked in detail about how to prepare a successful capital campaign.
You can find our introduction to the basics of capital campaign fundraising in the video below.
In the video you’ll learn:
- How to know if your organization is ready to start a capital campaign
- The value of feasibility studies and how to get the most out of them
- 3 objectives to keep in mind when meeting major donors
- How to develop and rate your prospect list
- How to get your board to open the door to prospects
Here’s the bottom line
If you are just getting started, never fear! Start with these steps:
- Go for your goal with great vigor
- Have a clear, feasible and compelling vision that is supported by your board and community
- Use a donor pyramid to run the numbers
- Have your first 5 to 10 donors be top level gifts to get you half way to your goal
And don’t forget to ask yourself and your organization’s leaders these important two questions early on in the process:
- Can we raise this money?
- Where do we think it may come from? (Know your top donors.)
Does the idea of a campaign feel scary?
We’d love to guide you as you put the building blocks in place that will assure your success.
Find out how pre-campaign coaching works! Our next series starts soon, so don’t wait to find out more.Find out the true secrets of capital campaign success. @AmyEisenstein Interviews @Gailperrync. Click To Tweet