Campaign Planning Committee
The Campaign Planning Committee will oversee and guide pre-campaign activities. It is composed of key leaders who have the power, influence, and resources to make the Name Campaign successful.
The Campaign Planning Committee will provide a set of recommendations that will form the basis of a Campaign Plan for the Name Campaign.
Campaign Planning Committee — Three Meetings
Over the course of three meetings, the Campaign Planning Committee will:
- Approve the Name Campaign Case Statement, and recommend any additional materials needed to support the campaign. Recommend any branding and messaging for the campaign.
- Approve our internal campaign objectives – what exactly will be funded in this campaign, and how those different campaign priorities should be presented.
- Review our prospects, and recommend a plan for cultivating top donors. Help activate the plan as appropriate.
- Recommend a procedure for identifying and evaluating prospective donors.
- Based on our identified prospects, recommend a preliminary dollar goal for the campaign.
- Recommend a campaign organizational structure with committee responsibilities and reporting relationships. The organizational structure may provide for various subcampaigns focusing on special funds honoring individuals living with xx disease.
- Recommend a campaign timetable.
- Recommend a strategy for recruiting the campaign chairs or co-chairs, and Campaign Steering Committee members. Help enlist them as appropriate.
The Campaign Planning Committee will be in action for three months: From March 2012 – May 2012. The planning process will not hold up important solicitations – certain prospects can be solicited whenever appropriate, even during this pre-campaign period.