You might think that the people who have made the biggest difference to your capital campaign are the ones who give you the biggest gifts.
But you might be wrong. To be sure, those big, generous donors make a huge difference. But they’re not the only ones who matter.
Who Has Made a Difference to Your Capital Campaign?
Are there people who don’t have great wealth and can’t give big gifts, but whose commitment and energy and encouragement have made all the difference for you?
Take the opportunity before the year draws to a close to thank those people.
Do it simply and personally. Write them a real, heartfelt note. Or give them call. Let them know how much difference they have made.
You won’t forget to thank the people who give big gifts. But it’s all too easy to overlook the others.
Make a list. Check it twice.
Take a few minutes and make a list of people (not just big donors) to thank.
- Who has been a voice for progress?
- Who has encouraged you in your work?
- Who has done what they’ve said they would do?
- Who has been relentlessly positive?
- Who has given you a pat on the back when you needed one?
- Who has jumped in to help when help was needed?
Let those people know that you appreciate them. Tell them why you value their commitment and leadership and support. Tell them why they matter.
What’s the Key to Thanking People?
It’s not enough to put those people on the list to get cookies or chocolates or flowers. To make someone feel appreciated, you must reflect back to them specific ways in which they make a difference!
I’ve found that the more I focus my attention on appreciating the things other people do that make my life and work better, the better I feel.
As we prepare to ring in another New Year, don’t miss this opportunity to reach out to the people whose gifts are great but whose resources may not be.