It’s the end of the year and I was curious about which of the posts I wrote in the past year got the most readers. So I did a little research and here they are!
Reviewing this top five group, I can see that you’re hungry for practical solutions to pressing problems and that you like good stories — particularly stories about experiences and situations that have gone awry. I must say, I like those things too!
2017’s Top 5 Capital Campaign Posts
Here are the top five from 2017. Enjoy reading or rereading them. And tuck away some ideas you might use in the New Year!
Nancy has a problem that you probably have too.
In fact, most development directors and executive directors have this problem. And no one seems to know how to fix it. But in this post, I’ll give you a seven-step solution.
So what’s Nancy’s Problem?
There’s nothing quite like a capital campaign to push you to (and beyond) the edge of your organizational abilities. So if you’re getting ready for a campaign, this is a great time to ramp up your effectiveness.
I surveyed the Capital Campaign Masters community to find out their favorite tips for being organized and effective. Learn 43 of the best tips I collected. Then give them a try!
Is a one-on-one meeting best? Or perhaps you should bring two people… maybe your President and campaign chair? Or perhaps three people would be even better — president, campaign chair and board member.
Sounds reasonable, right? Get a power team to solicit a power gift! But here’s a story that will set you straight…
- Perhaps one of their children is having behavior problems or a parent has just been diagnosed with cancer.
- Chances are good that they wrestle with their weight and keep telling themselves to exercise more.
- Maybe they’re not so happy with their lives right now.
But in one way, they are different. Their wealth often creates uncomfortable expectations. Because many people think that someone who has lots money should give some to them! And that sense of expectation may make them guarded.
Find out two key principals to keep in mind before you approach a wealthy individual for a major gift.
Here’s what one of them told me:
These consultants come to my office and ask me questions, but really, all they want to know is how much I’m going to give. It’s unpleasant and mostly a waste of my time. I’m happy to know what campaigns are coming down the pike, but I’d much rather talk to the head of the organization! I don’t want to talk to a young consultant who is just doing his job and filling in his form.
I’ve heard this from donors before. And having conducted dozens of feasibility study interviews myself, I’ve often wondered about the model. So I came up with a new one.
What Would You Like to Read Here in the New Year?
If you have topics you’d like me to focus on next year, write your suggestions in the comments below. And if you think you have a good story or cautionary tale I might share, let me know that too. I’ll be happy to write up amazing stories (good and bad) that you are willing to share with me!
Thank you again for your inspiration and support and curiosity and energy. And … of course, for taking the time to read this far down. 🙂