What percent of your donor file are women? And how often to you assume that they’re not the people on your file who are likely to make the largest gifts?
Kathleen Loehr, a nationally renowned expert on the subject of women in philanthropy, will debunk your beliefs about women as wealth holders, decision makers and donors.
Did You Know…?
Here are three facts you must consider when it comes to your campaign.
- 43% of the top wealth holders in this country are women.
- Women tend to be more successful investors.
- More and more women are making financial and philanthropic decisions.
But very few nonprofit leaders are paying attention to women.
Why? Because many people still (incorrectly) believe that women are less philanthropic than men. They believe that women defer to their husbands about charitable giving. They don’t think that women give big gifts.
If those widely held assumptions are rolling around your head, you are dead wrong.
Women Give More and More Often Than Men
It turns out that women are deeply involved in charitable giving. In 9 out of 10 households they are either the sole deciders or equal partners.
Want to raise more money?
Pay attention to the women! And pay attention to them in the ways that will make them want to respond.
In this recorded webinar with Kathleen, Capital Campaign Masters’ newest coach, you will learn to engage, cultivate and solicit women in ways that are most likely to work.
Women Respond Differently
One size does not fit all when it comes to fundraising. Kathleen highlights for you the things you should be doing to reach and connect to the women philanthropists in your organization.
Don’t think that the women in your organization just want to plan parties. They want to make a difference based on their deeply held values.
Watch Kathleen’s Women in Philanthropy webinar above and start changing your approach to women donors now. It’s likely to make a big difference in the success of your campaign.
It’s time to question your assumptions about this important topic.