Capital campaign consultants are important and frequent players on the capital campaign team. They can be worth their weight in gold when it comes to your campaign.
But why are they so valuable?
Understanding Why You Should Have Capital Campaign Consultant
You are undertaking a high-risk, high stakes venture. Your organization’s visibility will (hopefully) be at an all-time high. Your success or failure in this campaign will become well known. Everyone in our community will be aware of your campaign and how well it progresses (or not!)
So certainly you want to stack the odds in your favor. You do NOT want to fail! One of the smartest decisions you can make is to secure an experienced advisor to guide you.
You are investing a significant amount of time, money and energy in this venture. It’s important to involve someone on the team who has campaign experience and who knows how to apply that experience to your organization’s particular situation.
A capital campaign consultant brings important knowledge and experience to your own adventure. Here’s how they can add valuable insight and guidance to your campaign team.
Capital Campaign Consultants Serve You in Many Ways
They bring an objective viewpoint.
Don’t underestimate the value of an outside point of view. Your consultant can help put things in the proper perspective when you need it most. They can challenge some of your organization’s most cherished beliefs. They can say things that people inside the organization can’t say.
Their perspective helps assure your team that you are following a sound strategy.
They bring experience to the campaign.
A good consultant brings depth and breadth of experience gained from many campaigns in a variety of organizational settings. They can impart confidence, stand firm in the face of conflicting opinions and articulate credible reasons for designing and running a campaign in a particular way.
They put problems in perspective.
Breakdowns can and will happen in your campaign. When they do, your consultant can listen to problems, sympathize, help calm things down, and help outline specific tasks to get the campaign back on track.
They offer skilled writing and editing help.
Writing may not be a strong suit among your staff. Your consultant can edit and also help shape many written pieces – the case for support, proposals, appeal letters. You will probably need extra help with ideas, style, language and content.
They provide gentle and not so gentle nudges.
Your consultant wants every one of their campaigns to be successful. So if complacency slips in, you can pretty much count on your consultant to focus – and refocus – attention on the timeline and what needs to be done.
They take tough stands.
Timelines can slip in a campaign. Solicitations can get delayed. Committee members can stall. Your able consultant can take a tough stand without flinching, because they have the experience and the understanding to back up their opinions.
One of their most important roles is to “call it like they see it,” even in difficult situations.
They address the issue of board giving.
Your consultant can address this delicate issue directly, and take your Executive Director and board chair off the hook if needed. Your consultant can help design a process that encourages the board to determine their collective goal for giving. And this helps refocus the board’s attention on their own responsibilities as donors and leaders.
They provide emotional support.
You will probably need some hand-holding during the campaign. Don’t discount this important role for your consultant. The reassurance your consultant can give you can be a treasure and a gift – when you need it most!
Are you convinced yet?
We hope so.
Because we want YOUR campaign to be as successful as possible!
Finding the Right Capital Campaign Consultant
Want to know how you can find the right capital campaign consultant? Download Andrea and Gail’s free webinar:
- Video: How to Find the Right Capital Campaign Consultant for Your Campaign
- PowerPoint: How to Find the Right Capital Campaign Consultant for Your Campaign
Gail Perry adapted this article from Andrea Kihlstedt’s book, Capital Campaigns: Strategies that Work. She provided her own point of view as well.